MOODEAUX 2025

MOODEAUX, founded by Brianna Arps, is disrupting the $57 billion fragrance industry and has chosen downtown Tulsa as the new home for its physical expansion.

Written by Build in Tulsa
Last updated Dec 09, 2025

MOODEAUX, founded by Brianna Arps, is disrupting the $57 billion fragrance industry and has chosen downtown Tulsa as the new home for its physical expansion. As the first Black-owned fragrance label to debut at Urban Outfitters and a graduate of the Sephora Accelerate Program, MOODEAUX has already secured its place as a heavy hitter in the beauty world. By establishing a brick-and-mortar presence in Tulsa, the brand is anchoring the new Tulsa Beauty Collective to bring a physical experience to its devoted community. With award-winning scents and a mission to empower self-expression, this startup is redefining what it means to smell good. 

Watch the full pitch to learn more about this trailblazing brand building in Tulsa. 

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